Eye Trends That Haunt and Impress

There’s no better time than Halloween to transform your entire look, and it often starts with the eyes. From dramatically colored contacts that turn your gaze into something unrecognisable, to chillingly realistic Halloween contact lenses, this season is all about haunting beauty. Whether you’re going for a full-on zombie effect or an enchanting forest creature, the right eye look can make or break your costume. This year, spooky meets stunning in the best ways possible.

Let’s talk about the eye trends that are bewitching makeup lovers, cosplayers, and costume enthusiasts everywhere and how you can pull them off with confidence this Halloween.

Possessed Pupils & Ethereal Eyes

One of the biggest trends this Halloween? Lenses that instantly transform your entire vibe. Think solid white-out eyes for that possessed demon look, or galaxy-themed irises for a supernatural spin. Halloween contact lenses aren’t just accessories anymore; they’re the main character of your costume.

Pro tip: Pair them with minimal face makeup to let the eyes steal the show. If you’re dressing as a witch, vampire, or mythical being, opt for lenses in colours that shouldn’t exist in nature, like violet, reptilian green, or glowing red.

Some people even layer their eyelashes with shimmering or smoky eyeshadow to make the lens colours pop more intensely. Just remember, comfort is key. Always use reputable brands and clean lenses properly to keep your spooky look safe and stunning.

Black Tears & Bleeding Eyes

Graphic eye makeup goes full horror movie this year. One standout trend is the “bleeding eye” illusion, where deep red pigment or fake blood is used to create the effect of tears of blood dripping from the eyes. It’s creepy, theatrical, and surprisingly easy to DIY.

Another fan favourite: black tears. A mix of smudged kohl liner and glossy gel creates the look of crying tar. It adds drama and mood to any gothic costume. Add a few rhinestones or glitter flakes to give it a haunted glam twist.

This kind of look works perfectly for vampire brides, banshees, or haunted dolls, any character that walks the line between beauty and terror.

Spider Lashes and Webbed Wings

Why stop at mascara when you can wear spiders on your lashes? Halloween 2025 is all about exaggerated lash art, and some artists are taking it literally with tiny spider-shaped embellishments applied directly onto falsies. It’s a guaranteed scare (and a lot of double-takes).

Winged liner also gets a seasonal upgrade. Instead of the usual cat eye, people are drawing mini spiderwebs from their lash lines to their temples. The look is intricate and eerily perfect for anyone going as a web-weaving enchantress, villainous arachnid queen, or gothic temptress.

If you’re feeling playful, you can even glue tiny plastic spiders onto the outer corners of your eyes for a 3D effect. It’s Halloween, go big or go home.

Glow-in-the-Dark Eyes

Neon pigments and UV-reactive makeup are huge this year. When paired with black light parties or nighttime events, your eyes become hauntingly radiant. Try lime green or electric blue shadow that glows in the dark for a ghostly alien vibe.

Many brands are also offering glow-in-the-dark liquid liners that charge under regular light and shine bright in the dark. Combine it with futuristic or undead costumes for maximum effect. You’ll look otherworldly in the best way.

Haunted Doll Aesthetic

Porcelain doll makeup is back, but not the cute kind. This year’s haunted doll trend is unsettling and chic all at once. The eyes are painted to look oversized, with heavy white liner on the waterline, exaggerated lashes, and cracked lines extending from the lids or cheeks.

Pair it with soft blush and a “too-perfect” smile for the full uncanny effect. Add some eerie contacts, and you’re a vintage toy that wandered out of the attic. It’s unsettling, but that’s precisely the point.

Want to take it further? Use cracked doll face stencils or paint your face to mimic broken porcelain. The effect is chilling and makes your eyes look even more dramatic in contrast.

Crystal Curses & Third Eyes

If you’re more glam than gore, Halloween has something for you, too. Crystal and gem accents are being used to mimic “third eyes,”” forehead jewels, and cursed markings. Stick-on crystals around the eyes can mimic everything from mystical scars to magical runes.

This trend looks especially good with celestial costumes, think star goddesses, cursed oracles, or otherworldly spirits. It’s spooky with a high-fashion edge and allows you to lean into magic and mystery rather than pure horror.

For bonus impact, place one large gem on your forehead (the “third eye”) and use smaller ones to outline your actual eyes. Add some shimmer to your eyelids and temples, and boom, you’re an astral queen.

Veins, Cracks, and Cursed Eyes

One creepy trend making a comeback this year: veiny, cracked-eye illusions. Artists are drawing thin, red or blue veins radiating out from the corners of the eyes, or creating the illusion of shattered glass or cursed cracks creeping across the skin.

It’s a subtle yet unsettling effect. Add in a faint glow, and it gives off serious ” just climbed out of the crypt” energy.

Pair this look with muted lips and pale skin to let the eye work shine.

Whether you’re going for gory, glamorous, ethereal, or a little bit of all three, Halloween 2025 is all about turning your eyes into a canvas for transformation. These eye trends don’t just complement your costume; they become the reason your costume works.

So go ahead, dabble in dark glam, lean into horror, or float into fantasy. Slip in a pair of eerie lenses, draw those blood tears, or shine bright with UV glow. The eyes are your Halloween power move.

Let them haunt. Let them impress. This year, your stare is the scare.